Transforming Retail Pricing Through Data-Driven Intelligence

At astrotrixum, we believe that pricing is the most powerful lever retailers have to drive profitability and growth. Our mission is to democratise access to sophisticated pricing analytics, enabling retailers of all sizes to make intelligent, data-driven pricing decisions that balance profitability with customer value.

Founded on Retail Expertise

astrotrixum was established in Graz, Austria, with a clear vision: to bridge the gap between complex pricing theory and practical retail application. Our founders recognised that whilst large retailers had access to sophisticated pricing tools, smaller and medium-sized retailers were often left to rely on intuition and basic markup strategies.

Drawing from years of experience in both retail operations and data science, we set out to create analytics platforms that would be both powerful and accessible. Our Austrian base in the heart of Europe positions us perfectly to understand the diverse and dynamic European retail landscape.

Today, we serve retailers across multiple sectors, from fashion and electronics to home goods and specialty retail, helping them navigate the complexities of modern pricing in an increasingly competitive marketplace.

Modern retail office environment

Our Core Values

The principles that guide our approach to retail pricing analytics and client relationships.

Innovation

We continuously push the boundaries of what's possible in retail pricing analytics, incorporating the latest advances in data science and machine learning.

Partnership

We work as an extension of your team, providing not just technology but strategic guidance to help you achieve your business objectives.

Integrity

We maintain the highest standards of data security and ethical business practices, ensuring your trust is well-placed.

Results Focus

Every feature we develop and every recommendation we make is designed to deliver measurable business impact for our clients.

Knowledge Sharing

We believe in empowering our clients with understanding, not just tools, ensuring sustainable success beyond our engagement.

Global Perspective

Our European foundation gives us deep insight into diverse markets whilst maintaining a global outlook on retail trends.

Our Expert Team

A multidisciplinary team combining retail industry expertise with cutting-edge data science capabilities.

Retail Strategy Team

Our retail strategists bring decades of combined experience from leading retail organisations across Europe. They understand the nuances of different retail sectors, from fast fashion to luxury goods, and the unique challenges each presents.

  • Former retail executives and category managers
  • Deep understanding of European retail markets
  • Expertise in pricing strategy development
  • Experience across multiple retail verticals

Data Science Team

Our data scientists are specialists in machine learning, predictive analytics, and retail data modelling. They develop the algorithms that power our pricing intelligence platforms and continuously refine our analytical capabilities.

  • PhD-level expertise in data science and analytics
  • Specialisation in retail and pricing algorithms
  • Experience with large-scale data processing
  • Continuous research and development focus

Technology Team

Our technology specialists ensure seamless integration with existing retail systems and maintain the robust, scalable infrastructure that powers our analytics platforms.

  • Enterprise integration specialists
  • Cloud infrastructure and security experts
  • Retail systems integration experience
  • 24/7 platform monitoring and support

Client Success Team

Our client success managers work closely with each client to ensure maximum value from our platforms, providing ongoing support, training, and strategic guidance throughout the partnership.

  • Dedicated account management approach
  • Comprehensive training and onboarding
  • Ongoing strategic consultation
  • Rapid response technical support

Company Achievements

Our commitment to excellence and innovation has been recognised through successful client partnerships and measurable business impact across the retail sector.

EU Market Leadership

Recognised as a leading provider of retail pricing analytics in the European market

Proven ROI

Consistent delivery of measurable profit improvements for our retail clients

Security Certification

Full compliance with EU data protection regulations and industry security standards

Client Satisfaction

High client retention rates and positive feedback across all service areas

Women fashion display

Based in Graz, Austria

Our headquarters in Graz places us at the heart of Europe, providing ideal access to diverse retail markets and enabling close collaboration with clients across the European Union.

Graz's vibrant technology sector and proximity to major European retail centres makes it the perfect base for our operations, whilst Austria's strong data protection framework aligns with our commitment to client data security.

Dorfstraße 152, 8019 Graz, Styria
European shopping street

Ready to Partner with Us?

Discover how our team can help transform your retail pricing strategy with advanced analytics and expert guidance.

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