Data Privacy Policy

Last updated: 15th January 2026

Introduction

astrotrixum AG ("we", "our", or "us") is committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or interact with us in any way.

As a company registered in Austria and operating within the European Union, we comply with the General Data Protection Regulation (GDPR) and all applicable data protection laws.

Data Controller Information

The data controller responsible for your personal information is:

astrotrixum AG
Dorfstraße 152
8019 Graz, Styria
Austria
Registration Number: FN392817a
Email: privacy@astrotrixum.pro

Data Collection

We collect personal data that you voluntarily provide to us and data we collect automatically when you use our website and services. The data we collect includes:

Information You Provide Directly

  • Contact information (name, email address, phone number, company name)
  • Communication preferences and consent choices
  • Messages and correspondence when you contact us
  • Business information relevant to our services
  • Account information if you register for our services

Information Collected Automatically

  • Website usage data (pages visited, time spent, click patterns)
  • Technical information (IP address, browser type, device information)
  • Cookies and similar tracking technologies (with your consent)
  • Referral sources and website navigation patterns

How We Use Your Information

We use your personal data for the following purposes, based on legitimate legal grounds:

Service Provision

  • To provide and maintain our retail pricing analytics services
  • To process your enquiries and respond to your communications
  • To deliver customer support and technical assistance
  • To manage your account and service subscriptions

Business Operations

  • To improve our website, services, and user experience
  • To conduct business analysis and service development
  • To comply with legal obligations and regulatory requirements
  • To protect our business interests and prevent fraud

Marketing and Communications

  • To send you service-related communications and updates
  • To provide marketing information about our services (with consent)
  • To personalise your experience on our website
  • To measure the effectiveness of our marketing campaigns

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Consent: When you have given explicit consent for specific processing activities
  • Contract: When processing is necessary for the performance of a contract with you
  • Legal Obligation: When we must process data to comply with legal requirements
  • Legitimate Interests: When processing is necessary for our legitimate business interests

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

  • With service providers who assist in our business operations (under strict confidentiality agreements)
  • When required by law, regulation, or legal process
  • To protect our rights, property, or safety, or that of others
  • In connection with a business merger, acquisition, or sale (with appropriate safeguards)

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Contact form submissions: 3 years from submission date
  • Website analytics data: 26 months (Google Analytics default)
  • Marketing communications: Until you withdraw consent
  • Business correspondence: 7 years (legal requirement)
  • Account data: Duration of service relationship plus 7 years

Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data
  • Right to Restrict Processing: Request limitation of processing
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication measures
  • Staff training on data protection principles
  • Incident response and breach notification procedures

International Data Transfers

As we operate primarily within the European Union, your data is generally processed within the EU/EEA. If we need to transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by posting the updated policy on our website with a new "last updated" date.

Contact Information

If you have any questions about this privacy policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Data Protection Officer
Email: privacy@astrotrixum.pro
Phone: +43 3162453340
Address: astrotrixum AG, Dorfstraße 152, 8019 Graz, Styria, Austria

Supervisory Authority

You have the right to lodge a complaint with the relevant supervisory authority if you believe we have not complied with data protection laws. In Austria, the supervisory authority is:

Austrian Data Protection Authority (Datenschutzbehörde)
Barichgasse 40-42
1030 Vienna, Austria
Website: www.dsb.gv.at